Mexicana launches new ad campaign.

Mexicana de Aviación, the first airline in Mexico, has more than 70 years of experience flying to the United States and has just announced its new advertising campaign in the US directed at the Hispanic market.

For the strategic planning, creative aspects, art and production of this advertising campaign, Mexicana formed an alliance with VRTC COM, a Hispanic agency with a branch in Los Angeles.

The creative concept driving this campaign presents Mexicana as a leader in Latin America through a believable, relevant and different message to make this airline more attractive and increase each passenger’s preference for using it.

Apart from creating connections with the Latino market, Mexicana is also presented as a national symbol. A considerably charming image was generated in order to attract international travelers who would like to get to know Mexico, who want to really experience it. There is no better way to do that than with Mexicana, the airline that knows how to make you feel at home, that opens the door to Mexico and flies with its heart… singing.