MEXICANAL beefs up team.

The MEXICANAL Network announced that Maruchi Urquiaga has been promoted to Chief Operating Officer, while Betti Ortega has been elevated to Vice President of Marketing and Public Relations. Additionally, Antonio González has joined the company as Productions and Operations Director.

“As MEXICANAL increases its distribution into more and more Hispanic homes, the network is always looking into new ways to better serve its audience and business partners,” said Luis Torres-Bohl, MEXICANAL’s President. “These important promotions allow us to continue to reap the benefits of Maruchi’s proven track record as MEXICANAL’s General Manager, while she also applies her talent and guidance in the larger role of Chief Operating Officer. Combine that with Betti’s much deserved promotion to Vice President of Marketing and Public Relations, and our new structure will only further strengthen our team’s ability to continue to grow MEXICANAL successfully over the coming years.”

Urquiaga will continue to function as MEXICANAL’s General Manager, but in her new position as Chief Operating Officer she will also spearhead the company’s marketing and public relations efforts by focusing on strengthening the network’s brand within the U.S. Hispanic market. With more than 28 years of experience, Urquiaga will continue to direct the programming strategy of the network as well as its on-air image. She joined Castalia in 2005.

Ortega, previously Vice President of Affiliate Relations, brings more than 15 years of experience with her in marketing, public relations, promotions and new business development. Before joining MEXICANAL in 2010, she was Senior Account Executive at Taylor Communications, working in the agency’s multicultural practice. Her experience also includes handling the marketing and promotion for other agencies and consumer product companies, both in the U.S. and Latin America.

“Antonio González has come onboard to help transition MEXICANAL to the next level,” added Torres-Bohl. “We look forward to working closely with him on the continued success and expansion of the network.”