MEXICANAL inks Nielsen agreement.
February 23, 2011
The MEXICANAL Network has signed a national research agreement with The Nielsen Company.
“Securing national Nielsen ratings research was the logical next step for MEXICANAL as we continue to press forward with distribution growth and new potential broadcast affiliates,” said MEXICANAL President & CEO, Luis Torres-Bohl. “We are constantly looking for ways to better serve both viewers and advertisers, and this is just one such example in our evolution as a network.”
“MEXICANAL has been on the air for over five years, having been supported by such notable advertisers as Farmers Insurance, Walmart and Ford, among others,” added John Perez, Senior Vice President, Advertising Sales, the MEXICANAL Network. “Having Nielsen ratings is our commitment to the advertising community that we are here to stay, acknowledge their support and welcome new clients to the MEXICANAL family.”
