Meximerica Media Launches Daily In San Antonio.

Meximerica Media, a U.S.-based publishing company, announced that Rumbo de San Antonio, the first Spanish-language daily newspaper in San Antonio, will be launched on July 26.

Rumbo de San Antonio is Meximerica’s first step toward establishing a new network of Spanish-language daily newspapers in Texas, to be followed by subsequent launches in Houston in August, and the Lower Rio Grande Valley and Austin in September.

Rumbo (pronounced room-bo), comes from the Spanish word often associated with the Latin American phrase meaning “heading north” and, by implication, heading to move up in life. Rumbo de San Antonio is a complete full-color, tabloid-size Spanish-language newspaper, primarily aimed at Hispanic men and women between the ages of 21 and 54. The paper has its own staff of reporters covering local and community news of particular interest to its readers, including education, personal finance, and health. Rumbo de San Antonio also offers in-depth national, international, sports and entertainment news coverage, with particular emphasis on Mexico and Latin America.

“We are proud to introduce Rumbo de San Antonio into a city that is so committed to maintaining its Hispanic heritage,” said Chief Executive Officer and Editorial Director of Meximerica Media, Edward Schumacher-Matos. “This is
an important first step in our long-term strategy to distribute a national newspaper targeted exclusively for the Spanish-speaking American population.”