MGS Communications receives award in The 13th Annual Communicator Awards Print Competition.

The 13th Annual Communicator Awards competition recognized MGS Communications (MGS) with top honors for creative excellence in print communication. MGS received a Crystal Award of Excellence under the Corporate Identity category for branding of the company business cards, and another Crystal Award of Excellence was awarded under the Public Service/Pro Bono category for the 2007 Voices for Children Gala Invitation. MGS also received Honorable Mention under the Marketing/Promotion category for the Chef’s Fest 2006 Newspaper Insert.

“As an advertising agency specializing in both the Hispanic and General Market, we pride ourselves on meeting the business needs of our client partners,” stated Manuel E. Machado, CEO/Co-Chairman MGS Communications. “Receiving these awards demonstrates the effectiveness of our campaigns, and spotlights our work among clients and industry peers.”

The MGS corporate business cards are simple but chic, and combine phrases with corresponding colors from the company logo to form five different versions. These phrases are symbolic and represent the ideas and values that serve as the foundation of MGS Communications: ‘fuego y agua’ (fire and water), ‘sangre y sazon’ (heart and soul), ‘honor y valores’ (honor and values), ‘alma y tierra’ (heart and country), and ‘esperanza y fe’ (hope and faith).

The 2007 Voices for Children invitation was developed as part of a pro bono partnership with the non-profit organization. The annual gala raises funds for abused and neglected children in the Miami-Dade area. The creative direction of the invitation centered on “The Oriental Express”, complete with ‘train ticket’ style inserts.

The goal behind Chef’s Fest was to fuse all 14 participating restaurants under one promotion during two weeks in December 2006 to aggressively promote Olive Oil from Andalusia, Spain. The promotion served to entice consumers to taste, buy, and use Andalusian olive oil with their food while visiting their favorite restaurants. The Chef’s Fest insert was placed in the Miami Herald during the two-week promotion, and included background information about Olive Oil from Andalusia, Spain, as well as the special olive oil menus from each participating restaurant.