Dolphin Mall in Miami named MGSCOMM agency of record (AOR) to manage creative and media responsibilities. As Dolphin Mall’s AOR, MGSCOMM will develop multilingual (English, Spanish, Portuguese) communications campaigns that reach local, national and international audiences. The agency is also charged with in-center and collateral material development that aligns with Dolphin Mall’s evolving customer base.
“Over the past decade, Dolphin Mall has become one of the top shopping destinations in South Florida known for its diverse brand name retail outlets and themed entertainment, among locals and tourists alike,” said Madelyn Bello Calvar, Marketing Sponsorship Director, Dolphin Mall. “As we continue to evolve our retail and entertainment offerings, MGSCOMM’s expertise in multilingual communications will help further broaden our consumer appeal.”
Dolphin Mall boasts more than 240 value-oriented stores.
“Dolphin Mall embodies the energy that is Miami, with its vibrant décor, festive atmosphere and cosmopolitan mix of top brand name outlet stores, popular dining and entertainment,” said Manuel E. Machado, CEO/Co-Chairman, MGSCOMM. “We are thrilled to partner with them to build on their local and international draw.”