MGSCOMM announced a company-wide restructuring, that diversifies its client offerings and streamlines delivery of its communications solutions. As part of the evolved company, MGSCOMM Group of Companies is formed as the holding company of the independent agency and the Board of Directors has named Al Garcia-Serra Chairman. Under the new corporate structure, key associates have been elevated to manage its core operational business units: MGS Advertising, Carla Trum-Mercado named President, among other moves; SWAY Public Relations, Yvonne Lorie named President. Its digital unit, CREAD, folds into the MGS Advertising media and creative areas synchronizing all of today’s options—including digital and mobile—into one central campaign development and media planning process.
“At this juncture, our Chairman will guide the vision of MGSCOMM over the next decade, assessing growth opportunities for our client partners, our industry and our agency, while empowering the valuable associates who have helped bring us here today,” states Manuel E. Machado, CEO. “By converging our media operations— online, offline and what the future may hold, we can adeptly deliver on our client partners’ communications and business goals.”
Adds Garcia-Serra, “Integration, innovation, and instant activation are keys to responding to today’s marketing turbulence. As an agency we must assist our client partners in reorganizing resources and identifying the precise vehicles and content that drives customer engagement with brands and services. By joining the best talent with our integrated resources we are positioned to offer a communications product that creates a positive customer experiences across all touch points.”
The MGSCOMM Group of Companies management team is comprised of Garcia-Serra; Manuel E. Machado, Chief Executive Officer; Jorge Moya, Chief Creative Officer; and Fernando Bonet who has been named Chief Operations Officer and joins the executive management team, reporting directly to the CEO. An industry veteran, Bonet joined MGSCOMM in 2012 as Executive Vice-President, from Accentmarketing where he was Founding Partner and CEO. During Bonet’s tenure at Accentmarketing, an Interpublic Group of Companies agency, the company grew to 150 employees and was ranked among the nation’s top 10 Hispanic agencies.
As part of MGS Advertising:
Carla Trum-Mercado has been named President of MGS Advertising reporting directly to Machado.
Federico Mejer has been appointed Managing Director out of MGSCOMM’s New York office.
Jorge Espinosa has been promoted to Senior Vice-President, Account Services directing MGSCOMM’s Miami based client partners, which includes Hispanic and general market assignments.
Andreea Redis-Coste has been promoted to Senior Vice-President, Media Services.
As part of SWAY Public Relations, Yvonne Lorié assumes role of President and joins the executive management team.
Run Wild Productions and Postmaster, MGSCOMM’s broadcast production and post-production units, respectively, maintain as creative extensions to the agency’s cost-efficient resources for its client partners. “These portfolio subsidiary companies ensure a unified brand message delivered effectively and efficiently throughout MGSCOMM’s multimedia campaigns. We believe that our business model continues to build on our client partner needs and our progressive corporate culture,” says Moya.