The Miami Marlins named MGSCOMM advertising agency of record (AOR) to manage creative and media buying responsibilities, as well as social media activity. As AOR for the Miami Marlins, MGSCOMM will develop and execute advertising and social media campaigns to drive fan engagement, while delivering on the premise of homegrown, yet competitive, player appeal. The agency is charged with multilingual campaigns primarily among local audiences.
“Ultimately the Miami Marlins franchise is about the game of baseball and the fans of South Florida,” said Sean Flynn, Senior Vice President of Marketing and Event Booking, Miami Marlins. “We are committed to delivering a baseball and fan experience that represents the best entertainment value in South Florida. MGSCOMM has the local knowledge, creative approach and integrated communications expertise to help us move the needle forward.”
“The South Florida market with its diverse audiences has a rich history with baseball and passion for the sport,” said Manuel E. Machado, CEO/Co-Chairman, MGSCOMM. “We are delighted to partner with the Miami Marlins to establish a sporting and entertainment destination like no other in South Florida.”