MiApogeo.com launches.

Mi Apogeo, Inc. is launching MiApogeo.com — an English-language social, lifestyle and entertainment website that, in addition to culturally relevant editorial, also provides social networking tools as well as “WikiLatino” the first ever wiki dedicated exclusively to all things Latino.

“The goal of Mi Apogeo is to engage our users in building a culturally relevant, or ‘affinity,’ site that celebrates and promotes our success and contributions as American Latinos. We are a 100% Latino-owned and operated company, so we have a deep-rooted commitment to building a space for our users to meet, share and be published. Our site is truly by and for our audience, and features our users as the ‘Estrellas,’ or ‘stars,’ of the site,” explained Founder and CEO Rosa Alonso.

“Until now there have been few online media options for Latinos outside of traditional Spanish-language sites and, most recently, teen-focused Latin music brands. Mi Apogeo.com’s mission is to offer bicultural Latinos of all ages a platform, in English, in which they can interact with each other, and be engaged on a wide range of culturally relevant topics. Our goal is to be truly reflective of the U.S. Latino experience,” added Willie Arredondo, SVP and Chief Marketing Officer.