Microsoft launches Wisin y Yandel Zune Music Player.

Microsoft Corp.’s Zune team announced that a Zune music player produced in collaboration with Latin Grammy-nominated artists Wisin y Yandel, Machete Music and Wal-Mart Stores Inc. will go on sale exclusively at Wal-Mart retailers. The black, limited-edition Zune will come pre-loaded with the new Wisin y Yandel album, “Wisin vs. Yandel: Los Extraterrestres,” before it is available in stores, and will also feature an exclusive track, music videos, photos and concert footage.

“It was great working with the Zune team to create this custom device and come up with cool ways to promote our new album via their digital music platform,” said Edgar Andino, Wisin y Yandel’s manager. “Connecting with fans digitally is really where music is going, and we‚re psyched to have this opportunity.”

“Wisin y Yandel are currently one of the biggest Latin groups out there, so we are excited to have them customize a Zune device and offer exclusive content to their fans,” said Javier Farfan, multicultural marketing manager for Zune at Microsoft. “Working together like this is an example of how Zune is helping to connect Latino music artists to their fans.”

“It’s very important to let Latino audiences know they can trust Zune to deliver the music and digital experiences they want to tune into,” Farfan said. “Working with Wisin y Yandel, we have taken an innovative and authentic step to connect with bicultural and urban U.S. Hispanics.”