Middle-class Hispanics continue to discover Spanish-language TV networks via cable and satellite.

The H.I.T.S. Network announced today that middle-class Hispanics continue to discover Spanish-language television networks via cable and satellite in ever-increasing numbers, with audiences in the coveted A18-49 and A25-54 demographics more than doubling since Nielsen released their May 2008 estimates.

Audiences increased dramatically from 4-8PM and even faster in prime time, between 8PM and midnight, with both A18-49 and A25-54. Since the typical household pays $30 or more each month for the Spanish tier on both Dish Latino and DIRECTV Mas, the marketing power of this audience is clear.

H.I.T.S. Network President Tom Marsillo says that the Spanish networks’ focus on middle-class consumers is crucial in a difficult economy. “Of course there are Spanish-language broadcast networks if you want to reach a mass audience. The incredible advantage of the H.I.T.S. Network is that we can bring new customers to a client’s marketing table at efficiencies that can’t be ignored. What’s more, H.I.T.S. does it on a diverse array of Spanish programming platforms. That’s why we’re growing so fast and have been so well received by clients and agencies alike.”