Migdalia Santana has passed.

While it’s been a while since we heard from Migdalia Santana, as many of you know she was always a strong advocate for Hispanic Media and one of the early pioneers in driving Hispanic Media Strategies. She held an important role in several agencies throughout her career. She started in SAMS in NY in the early days and had stints in many of the early agencies as they developed the Hispanic Discipline – Bravo, Campbell Ewald, GS&B Lintas, Zubi to name a few. Many of those that are legends and pioneers in the industry including you and some still with us, worked with her and remembered her fondly.