Migliassi promoted to Sr VP Corporate Marketing at Univision.

Univision Communications Inc. announced that Lara Migliassi has been promoted to senior vice president, Corporate Marketing. Migliassi, who has been part of Univision’s marketing team for 10 years, most recently served as vice president, Corporate Marketing for the past two years. Migliassi will continue to be based in Univision’s Miami office and report to Ruth Gaviria, executive vice president, Corporate Marketing.
 
“Lara is a driving force behind much of our marketing and consumer strategies, and continues to help us elevate our efforts across platforms” Gaviria said. “Her commitment to excellence and to understanding our audiences has been instrumental in our success.”
 
In the last year, Migliassi added several new responsibilities to her duties, including oversight of Univision’s consumer digital marketing strategies which included assisting with the successful launch of UVideos, the online destination where Hispanics can discover, watch, discuss and share the best of Hispanic programming anywhere, anytime and on any device. In addition to promoting UVideos, Migliassi also spearheads promotional efforts for Univision.com.
 
Migliassi joined Univision in 2003 as a senior marketing manager in New York. She was named Director of Marketing in 2005 and made the move to the Company’s Miami offices. Prior to Univision, Migliassi was a client experience associate for Deutsche Bank, developing bilingual marketing programs and content for an online personal investment service for high net-worth consumers in Latin America. She also previously served as the marketing director for espanol.com, an e-commerce web site targeting the Hispanic consumer.