MilkPEP names MGSCOMM Hispanic AOR.

After more than a decade-long relationship, the Milk Processor Education Program (MilkPEP) announced that it has terminated its contract with SiboneyUSA as its Hispanic-marketing agency of record, given Siboney’s upcoming closure.

MilkPEP will build upon that prior success with a new strategic partner, MGSCOMM, one of the top independent Hispanic-owned communications firms.

“Siboney was integral in helping MilkPEP tap into the mindset of the Hispanic consumer and successfully raise the profile of milk in Hispanic households,” said MilkPEP CEO Vivien Godfrey. “Although we are saddened by their closure, we are looking forward to continuing outreach to Hispanic consumers about milk’s benefits.”
MilkPEP will build upon that prior success with a new strategic partner, MGSCOMM, one of the top independent Hispanic-owned communications firms.
“We are delighted to announce that MGSCOMM will direct the strategic and creative development for MilkPEP across all marketing channels reaching Hispanic audiences,” said Godfrey.

“We look forward to collaborating with MilkPEP to provide Hispanic-market advertising and public relations services and to build on their current educational programs that communicate the many benefits of milk consumption,” said Manuel E. Machado, CEO/Co-Chairman, MGSCOMM, “MilkPEP is an innovative leader in an industry that touches consumers at all life stages and we are proud to be considered as their agency partner.”