Miller Lite fizzles into Review – – Lopez Negrete Communications will NOT defend.

After a multiple year relationship between Miller and then MillersCoors, in a mutually agreed upon end of the relationship, Houston based Lopez Negrete Communications is parting ways with the Hispanic marketing responsibilities for Miller Lite.

MillerCoors is announcing a formal agency review for Miller Lite and Lopez Negrete Communications has made it clear they will not defend the account in the review.

According to industry insiders, the account did not blossom into a full fledged assignment that should have included multi-channel efforts for the brand that possibly precipitated the review and Lopez Negrete Communications’ decision not to defend could be based on limited scope of work the assignment would produce in the future.

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