Miller Lite launches new commercials by Lopez Negrete Communications.
May 28, 2010
“The goal is to highlight moments of greatness, in awesome plays on the field as well as those shared with friends,” says Shelly Dominguez, account director at Lopez Negrete Communications. “It picks up on the game-day rush of emotions.”
“Lately, the brand’s associated with anything that’s great and fun,” says Federico Traeger, Lopez Negrete creative director. “The goal has always been to link Miller Lite’s flavor with passion points for soccer. When you hear the music start the commercial, and throughout the spot, it breaks through the chatter and noise that surrounds the soccer game. We focused on the realities of a soccer game that make the hairs on the backs of fans’ necks stand on end. That was always top of mind while creating the copy for the commercials.”
To view “Watch Us” – the spot is both in English and Spanish:
http://www.youtube.com/watch?v=_f2vEWF_InA> – Spanish
http://www.youtube.com/watch?v=wsGjRsiYTPg> – English
CREDITS:
Client: MillerCoors
Brand: Miller Lite
Spot Title: Watch Us
Chief Creative Officer: Alex López Negrete
Creative Director: Federico Traeger
Associate Creative Director: Fernando Gomez
Art Director: Miguel Nogueras
Senior Broadcast Producer: Robert Feliciano
Editor: Kevin Athikani/TVP Studios and Matias Lanzi/ZapBoomBang
Online: Kevin Athikani/TVP Studios and Matias Lanzi/ZapBoomBang
Sound Design: Matias Lanzi/ZapBoomBang
Photographer: Rodolfo Benitez
Account Services: Randy Stockdale, Shelly Dominguez, Vanessa Casas
