Miller Lite Searches For NYC’s ‘Goal Shouting’ Champion Before Gold Cup Final.
June 26, 2005
On Sunday, July 24, Miller Lite, the official beer of the 2005 Gold Cup, invited soccer fans (21 years and older), attending the final Gold Cup match at Giants Stadium, to give their most passionate rendition of a goal shout, in the Miller Lite Goal Shouting Competition, where one winner will emerge as New York City’s undisputed goal shouting champion.
The competition, a part of Miller’s pre-game festivities on Sunday, will be emceed by Jimmy Nieves and Pachá, hosts of the hottest new show on La Kalle 105.9 FM/92.7 FM, El Jangueo. Nieves and Pachá will entertain the hundreds of fans in attendance invited by Miller with games and music, and eventually assemble the boisterous crowd to determine who has the most electrifying goal shout.
Ultimately, the winner of the contest will receive the first ever “Miller Lite Goal Shouting Champion” trophy, along with a number of different prizes and gifts from Miller Lite and La Kalle.
“When each of us anxiously tunes in to watch our teams – be it Colombia, Panama, Honduras, Mexico, etc. – there is no sweeter sound in the world than the breathtaking shout of a goal” says Ana Villodres, New York City Marketing Manager, Miller Brewing Company. “The goal shouting contest, as part of the complete Gold Cup experience, is Miller’s way of enhancing that passion and excitement soccer fans demonstrate for their teams and countries. And as always, it’s Miller’s way of delivering Más Sabor, Más Cerveza y Más Fútbol to all fans.”
The final CONCACAF Gold Cup game was played at 3 PM on July 24 in East Rutherford, New Jersey at Giants Stadium. After the match, Miller presented the Miller Lite Tournament MVP to the best overall player, as selected by CONCACAF.