MillerCoors has named Casanova Pendrill Inc., its agency of record for Miller Lite Hispanic marketing.
Casanova will be responsible for developing new Miller Lite advertising strategy and creative to attract and increase preference for the brand among Hispanic consumers.
“Winning with the Latino consumer is critical for Miller Lite and we are excited to welcome Casanova to the MillerCoors team and expect they’ll hit the ground running in creating compelling campaigns that drive preference for the brand,” said Andy England, executive vice president and chief marketing officer for MillerCoors. “We were impressed with Casanova’s ideas and we are confident they will integrate seamlessly with our team. We look forward to bringing bigger and better Miller Time experiences to our Latino consumers.”
“Working with an iconic brand like Miller Lite is a dream come true. We are honored by this opportunity and more than ready for the challenge,” said Ingrid Smart, president and CEO of Casanova Pendrill.
Casanova will begin working on Miller Lite effective immediately.