MillerCoors unveils 2008 Hispanic Community Líderes ad campaign.

MillerCoors has unveiled its 2008 Líderes advertising campaign to recognize and honor the work of 13 Hispanic leaders across the country. The print advertisements will be placed in local and national Latino publications beginning in October and running throughout 2009.

“The 2008 Líderes featured in the print ads are a diverse group of respected community leaders and MillerCoors is proud to highlight their achievements. They truly serve as an inspiration and an example of what one person’s dedication can accomplish,” Joedis Avila, Multicultural Relations Manager for MillerCoors, said. “We are committed to facilitating the development of Latino leaders by providing leadership tools that benefit the Hispanic community.” Avila noted that the Líderes program celebrates and supports national and local leaders within the Hispanic community and facilitates and provides leadership tools (scholarships, training, sponsorships and economic development) that foster the development and advancement of all communities, in particular the U.S. Latino community.

The individuals chosen for the 2008 Líderes program were selected for their leadership and desire to make a difference in their communities. These individuals, ranging from national figures to individuals who are driving forces in their local community, were nominated by MillerCoors’ Hispanic partner organizations. The 2008 Líderes are the following:

* Jessica Aerni, The Latina Chamber, Denver, Colo.
* Esther Aguilera, Congressional Hispanic Caucus Institute, Washington, D.C.
* Dino T. Barajas, Los Angeles Regional Food Bank, Los Angeles, Calif.
* Lupe Barrera, National Latino Peace Officers Association, Los Angeles, Calif.
* Juana Bordas, Mestiza Leadership Institute, Denver, Colo.
* Victor Capellan, Dominican American National Round Table, Brooklyn, N.Y.
* Roberto and Betty Cordova, League of United Latin American Citizens, Greeley, Colo.
* Guarione Diaz, Cuban American National Council, Miami, Fla.
* Antonio R. Flores, Ph.D., Hispanic Association of Colleges and Universities, San Antonio, Texas
* Octavio A. Hinojosa Mier, Congressional Hispanic Leadership Institute, Washington, D.C.
* Madelyn Lugo, National Puertorican Day Parade, New York, N.Y.
* Melissa Quesada, National Puertorican Day Parade, New York, N.Y.
* Florencia Velasco Fortner, Dallas Concilio, Dallas, Texas