‘Million Click March’ hits the web on Cinco de Mayo.

Put down the Corona. There’s something far more important happening on Cinco de Mayo this year.

After weeks of contentious immigration debates, massive demonstrations and worker boycotts, Lionel Sosa, the international marketing guru named as one of Time magazine’s “25 Most Influential Hispanics” and notable author of The Americano Dream is announcing an imaginative new non-political bilateral grassroots foundation and online community to help find solutions to issues affecting the U.S. and Mexico (including, jobs, immigration, the environment, energy, etc.) that work for both nations.

“I passionately believe that the best ideas may come from those who love and understand both cultures,” said Sosa, CEO for non-profit Mexicans and Americans Thinking Together (www.MATT.org) during his May 5th announcement at Harvard University, when he also asked faculty and students to participate in formulating the MATT vision on the Mexican holiday. “Getting on MATT.org on Cinco de Mayo will be a measure of true power.”

With over 15 million Mexican-Americans online, MATT.org is going for a record one million hits on its secure English/Spanish website which is designed to be an online crossroad where both U.S. and Mexican citizens of all backgrounds, incomes, interests, political affiliation and ages can instantly express opinions and offer workable ideas.

Membership is free, and those without Internet access can call 888-905-MATT to participate. (When calling from Mexico, dial 001 first.)

Not supported by any political party or special interest group, MATT.org will be promoted with a strong TV, print, radio, Internet and billboard campaign in California, New York and Texas test markets and nationally on Univision through July 4th.

On the MATT.org English/Spanish website, visitors and/or members can:

— Tap into a range of issues and what people are saying about them

— Offer practical ideas about how to solve problems and share personal stories

— Participate in instant polling on hot topics and online forums

— Vote on more substantive issues, which MATT will then publicize

MATT.org will also have links to other Latino organizations and through the online involvement of its broad-based bicultural membership, MATT’s goal is to develop thoughtful and practical proposals for policymakers to act upon.

The ad campaign features real-life MATT members from the U.S. and Mexico, such as Mexican citizen Robert Morris, named after an ancestor who signed the U.S. Declaration of Independence; Sandra Silva, a 4th generation Mexican-American, and 25-year-old dual-citizen Guy Antonioli, a bilingual college graduate born in Mexico City of Italian-American parents, now thriving in hip tech- and music-friendly Austin, Texas.

The creative campaign can be viewed on www.MATT.org.

“Like millions of others, I have family on both sides of the Rio Grande, and I am proud of our contributions to the United States,” says Sosa, a second generation Mexican-American from humble beginnings in San Antonio, TX.

“MATT.org’s Million Click March is a great way for bicultural people to celebrate Cinco de Mayo, and is a powerful non-political step towards building a better future for both countries.”

Phase II will launch on the real Mexican Independence Day, September 16th, with a more Mexico-focused campaign and a MATT business entity that will fund the non-profit organization into the future.