Misterios de Yucatan Delivers For Discovery In LatAM.

Discovery Networks Latin America/Iberia (DNLAI) announced the outstanding ratings results from the July premiere of Discovery Channel’s Misterios de Yucatan, an hour-long regional production that takes viewers to the mysterious Cenotes (under water caves) of Mexico’s Yucatan Peninsula. In Mexico, the debut of Misterios de Yucatan increased Discovery Channel’s ratings by 150% with a 2.93 HH rating, placing the channel first among all pay TV networks within cable households. The special also propelled Discovery Channel to the number one spot in Venezuela with a 1.85 rating among all pay TV networks, representing a ratings increase of nearly 300% for the time slot.

“Providing viewers with high-quality, regionally produced programs about topics in their own back yard is an important part of Discovery Channel’s commitment to deliver the best in real-world entertainment to audiences throughout Latin American,” said Kelley Nichols, network group director for Discovery Channel.

In Misterios de Yucatan, viewers join a group of scientists and divers as they lead a thrilling expedition to find the treasures of ancient Mayan civilization in the Cenotes of the Yucatan Penninsula in Mexico. Accessible only with the assistance of sophisticated deep-sea diving equipment, Misterios de Yucatan chronicles each step as the team travels through a maze of sub-aquatic caverns and galleries unveiling the mysteries that have been underwater for thousands of years.