Mixto Musicworks! launches

Rubén Albarran (Café Tacvba’s frontman) is partnering with industry veteran J. Carlos Maya (Mixto Music) and entrepreneur Miguel Ascencio to launch Mixto Musicworks!, a music and content production company specializing in the film, TV, internet and videogames industries.

“We, as Latinos, come from very diverse and multicultural backgrounds so the world has become our neighborhood. We are highly influential at all levels of society so our goal at Mixto Musicworks! is to create music that is relevant and portrays exactly what we are and what we like, and not just the stereotypes. It is very refreshing to see the music production process from different perspectives” said Rubén Albarrán.

“Rubén is one of the most creative minds in the Latin music scene today. Proof of that is that he has won both the American Grammy and Latin Grammy awards. During his career, he’s been able to develop deep connections with his audience all throughout Latin America by combining the art of music with the honesty of his words and performances. His ability to portray all aspects of society in his music is unparalleled and we want to bring that sensibility to the film and TV industries”, says J. Carlos Maya.

Mixto Musicworks! main areas of focus will be film and TV scoring as well as creation of music-related original content. It will operate both in México and the U.S. and it’s talent roster includes a very diverse group of award-winning composers and producers from several Latin-American countries and the U.S., who have extensive experience creating a wide array of styles from orchestral arrangements to electronic and Latin-American rhythms.

Mixto Musicworks! first project will be the creation of a music and travel show hosted by Rubén Albarrán, which will take place in multiple cities throughout the U.S. and Latin-America.

J. Carlos will oversee all the production aspects of the company while Rubén will serve as Mixto Musicworks’ Chief Composer and Content Curator. Miguel will act as Director of Business Development and will supervise all operations in México.