Mobile and marketers: Finally a good connection.

If there’s any doubt that 2008 was a significant year for mobile marketing, consider this. The emergence of arguably the planet’s most prominent brand was fueled over the past year in large part by a robust, groundbreaking and multifaceted mobile marketing presence.

The brand? U.S. President-elect Barack Obama, of course.

The widely covered ingenuity and cohesiveness of the Obama campaign’s mobile outreach and communications efforts are emblematic of a shift that has taken place in 2008. The success of the campaign’s mobile program wasn’t just about the buzz it generated or its symbolic novelty; it was also about getting the job done. The campaign’s mobile program actually accomplished what the industry has long promised: the ability to engage and motivate individuals in a uniquely personal, interactive and immediate way – anywhere they go. And especially in the case of Barack Obama, the results speak volumes.

Indeed, despite continued growing pains when it comes to infrastructure and technology standards, 2008 appears to have been a year when mainstream marketers got serious with mobile, using voice, SMS and mobile Internet to reach audiences in new ways.

To read full article CLICK on link below:
http://www.keynote.com/benchmark/mobile_wireless/article_mobile_industry_focus.shtml>