Mobile Edge Media Group announced mobile gift card& mobile coupon service geared toward retailers.

The services from Mobile Edge Media, leverage mobile barcodes which are delivered to the consumer’s mobile device via Short Message Service (SMS) and Wireless Application Protocol (WAP). The gift card and coupon programs can be used with over 95% of the mobile devices in the US and do not require the consumer to download an application. In addition, the service offers the ability to use both 1D &2D barcodes in standard formats used by retailers today. “The elegance of these services is in their simplicity.

Consumers receive messages using common text messaging processes and retailers use their existing technology and check out procedures” said Delio Nunez-Menocal, Chief Mobile Officer at Mobile Edge Media, Miami, FL.