Mobile Media Launches Hispanic Division.

Mobile Media Enterprises announced the launch of Mobile Hispanic, a new Hispanic marketing division offering strategic mobile marketing counseling and tactical execution to advertisers and agencies targeting the U.S. Hispanic market nationwide.

Mobile Hispanic offers turnkey promotional tour management programs and specific event marketing services such as event planning and research, tour staffing and management, warehousing and fulfillment and promotional and equipment rental among others. Mobile Hispanic will design and deliver a wide array of services proven to meet brands’ grass root strategic needs.

“Mobile Hispanic is a powerful tool for brands trying to leave a truly lasting impression on Hispanic consumers, “ said Robert Lewis, President and CEO of Mobile Media Enterprises (MME). “We recognize the growing need for face-to-face, consumer relationship in the US Hispanic market. MME Hispanic division will work with Hispanic market advertisers to enhance the brand’s total marketing efforts by creating a multi-level personal connection/relationship between the brand and the consumer through our turnkey promotional tour management programs”.

Leading Mobile Hispanic is Dennis Hernández, an experienced Hispanic marketer who’s past experiences include working for Univision, Telemundo and other Hispanic market agencies.

“Our goal is to provide Hispanic agencies and the brands with the resources to execute their field marketing strategies and effectively reach consumers on a one-to-one level,” said Dennis Hernández, Director of Hispanic Marketing. “Mobile Hispanic’s bilingual field crew members receive technical and Brand training and are incented to reach specific tour objectives for each client. In this way, we build brand ownership and inspire your “Brand Ambassadors” to service every account with a professional behavior and communicate the right message to every consumer.”