MobileEdgeMedia Group partners with EPMG to launch Connect.

EPMG announced that it will partner with MobileEdgeMedia Group to provide a mobile platform; Connect, as part of EPMG’s portfolio of services to extend reach to the multicultural audiences.

“We are excited to team up with MobileEdgeMedia Group to launch Connect. EPMG is committed to bringing our clients the newest technology and capabilities in mobile marketing by offering a full team powered with mobile expertise. The immediate response to Connect has been strong with our clients requesting mobile integration over half of their RFPs and strategic planning,” said Trevor Hansen, CEO of EPMG.

Connect is a mobile marketing platform that takes client‚s mobile integration to a new level including standard text message integration to the new school of mobile coupons, video, web-to-mobile video and user-generated mobile video. EPMG also has the reports and capability to deliver all the campaign analytics and results, real-time, for strong measurable performance.

With Connect, advertisers will be able to engage in a more interactive campaign with their multicultural consumers. Text messaging, is the fastest growing communication channel, allows opt in and ensures the delivery vehicle is portable. Most importantly, Connect allows advertisers to create and build a dynamic database, which allows for accurate tracking of measurable results. According to statistics from the Mobile Marketing Association, Hispanics are more likely to utilize every mobile data activity, including text, mobile web and application, compared to the general market.

In addition to that, of the 270 million cell phones currently subscribed, over 96 percent are SMS capable.

“This partnership represents a strong endorsement by a major Hispanic institution of the power of mobile marketing for Hispanic audiences, with the aim of driving higher ROI,” said, Delio Nunez Menocal, CMO of MobileEdgeMedia Group.