MOEN names Havas Chicago as Strategic Brand and Media AOR

Moen announced that it has named Havas Chicago lead strategic brand and media agency of record. The decision follows a comprehensive agency selection process, as Moen plans to strengthen its brand and drive growth nationally. As integrated AOR, Havas Chicago will assume brand stewardship responsibilities across creative, media, digital and content.

“While several prequalified agencies were excellent choices for Moen’s consideration, the team from Havas Chicago demonstrated superior capability and insights, as well as deep appreciation for our company culture, ethos, and brand potential in a way that created the most confidence in a partnership moving forward,” said Tim McDonough, VP of Global Brand Marketing.

“Moen is an amazing American brand that doesn’t take their leadership position for granted. They recognize that consolidating their marketing efforts and achieving modern cultural relevance will catapult their growth to new levels. Our expertise in helping iconic American brands accelerate growth through cultural relevance is an awesome match. We couldn’t be happier to work with the Moen team,” said Paul Marobella, Chief Executive Officer, Havas Worldwide Chicago Group.