Montejo and Mana announce partnership

Montejo and the legendary Mexican rock band Maná announced an official partnership that will make the Mexican lager the official Mexican beer sponsor of Maná’s nationwide concert tour set to begin in June 2015. This announcement comes on the heels of Montejo’s recent entrance into the United States in late 2014.

“Maná is a universally known band that remains true to the Mexican culture. They’re authentically Mexican, and at Montejo, we too embody that same spirited, unapologetic and prideful mindset,” said Ryan Garcia, vice president of regional marketing for Montejo. “With Montejo’s presence throughout Maná’s U.S. summer tour, we seek to create a memorable experience that makes their loyal fans feel like they are getting an authentic taste of Mexico no matter where the tour stop might be.”

As part of the official partnership with Maná and Montejo, additional sponsored activities will include: branded VIP areas at each concert stop, a consumer promotion where one fan will win a one-on-one experience with Maná, branded visibility in Maná music videos and a live concert event set to take place at a brewery in Mexico later this year.

“Montejo is one of the few beers made in Mexico and imported to the United States that doesn’t try to adopt an Anglo personality or try to change what it is; also it’s a beer that honestly tastes delicious, and created with the rain, wind, sun and the earth of Mexico. Drinking a Montejo is drinking Mexico,” said Fher Olvera, vocalist for Maná. “It’s important for us to feel the connection with our heritage and our fans, especially when we are traveling. We can’t be more proud of having Montejo as our sponsor to help us celebrate our music with our fans in the United States.”