Montoya joins Ethnic Print Media Group.

Ethnic Print Media Group has hired Claudia Montoya to lead the agencies Hispanic print media division. Montoya has been charged with business development and growth within the Hispanic market. She will work directly with Hispanic and general market agencies, as well as Fortune 500 companies, to optimize their Hispanic print media initiatives. Montoya’s responsibilities will include client outreach, media consultation, client relationship development and strategic direction.

“We are thrilled to have Claudia on board; She brings professional insight and key industry experience to the table,” said Trevor Hansen senior vice president Ethnic Print Media Group. “Claudia will play an integral role in further developing the company’s growth within the Hispanic market.”

Montoya comes to EPMG with more than 12 years of industry experience. Previously a national accounts manager for La Opinion, Montoya was responsible for overseeing national advertising sales; development and execution of advertising and event marketing promotions; and developing new client media campaigns. Montoya also spent eight years on the agency side at Initiative Media North America where she was responsible for media planning for Acura and The Home Depot.