More than Half of Retailers missing opportunities to Connect Online – Offline Experiences. [REPORT]

A new study released by global interactive marketing provider ExactTarget found more than half of America’s fastest growing retailers are missing opportunities to connect online and offline shopping experiences.

Based on in-store and online purchases from retailers on the National Retail Federation’s STORES® 2011 Hot 100 Retail Report, ExactTarget’s Retail Touchpoints Exposed research found only 44 percent of brick and mortar stores connect with shoppers post-purchase via email and of those only five percent personalize emails based on in-store purchase.

The latest in ExactTarget’s SUBSCRIBERS, FANS and FOLLOWERS research series, the study tracked and analyzed brands’ engagement for 30 days post purchase across email, mobile, Twitter, Facebook, Pinterest and YouTube.

Key findings include:

In-Store (of the 95 of Hot 100 retailers with physical stores)

– 44 percent sought email opt-in at point of purchase
– 8 percent used in-store signage to promote their Twitter and Facebook communities
– 2 percent used in-store signage to promote email or text message engagement
– 2 percent offered digital copies of receipts via email

Online (of the 72 of the Hot 100 retailers with ecommerce sites)

– 51 percent saw fans answer customer questions on Facebook before the brand itself
– 22 percent send cart abandonment emails
– 21 percent personalize emails after online purchase

To download study CLICK on link below;
http://www.ExactTarget.com/RetailResearch>