Mosaico PR lands eHarmony Español

Mosaico PR has been selected to launch eHarmony Español, eHarmony’s Spanish-language dating website for the U.S. Hispanic market. This is the first effort by Los Angeles-based eHarmony to promote its Spanish-language website via public relations strategy, tools and tactics.

Mosaico will develop a strategic approach to communicate the brand’s benefits on a national scale with a strong focus on the top Hispanic markets in the U.S. The program will leverage the dating nuances of Latino culture to better communicate the many benefits eHarmony Español offers and show how these align with Latino cultural traditions and values.

“We are delighted to be working with such an iconic brand and industry leader,” said Mosaico Senior Director Juan F. Lezama. “We believe our work with eHarmony will grow the website’s user base and help generate awareness of the benefits that eHarmony offers to the U.S. Spanish-speaking population.”

“We are eager to work with Mosaico,” said Harmony Español’s Senior Product Manager Francine Nicholson “We selected Mosaico because of its comprehensive understanding of the Hispanic market and its culturally relevant strategies that will convey our brand’s promise to Latino consumers. We are enthusiastic about helping more people find love and fulfillment through our unique, scientific approach.”