MotorTrendEnEspanol.com Launches.

Primedia’s Motor Trend announced the launch of MotorTrendEnEspanol.com, a new automotive Web site providing content to the U.S.-based Hispanic audience.

“By delivering Motor Trend’s trusted information in the Spanish language, we are able to better serve our readers-from the enthusiasts to in-market buyers,” said Lou Mohn, President of the Primedia Consumer Automotive Group. “Hispanics are outpacing the general online market in terms of Internet use and this new site allows us to extend the reach of our content by making the latest automotive information available to this quickly growing segment.”