Movida Communications To Add Hispanic Content.
July 15, 2005
The Cisneros Group of Companies announced that Movida will launch an array of information services in mid-September.
Movida Chairman Enrique Garcia said: “In September we will begin offering broad access to our unique Hispanic-specific news and information content exclusive to Movida customers including regional news programming, Latin American soccer scores, Hispanic celebrity news and gossip, plot summaries of your favorite Hispanic soap operas (telenovelas), home country news alerts and Patron Saint of the Day — a very important feature to many of our U.S.-Hispanic customers,” Mr. Garcia said. “This special information content is provided by the Cisneros Group to Movida and is unavailable through any other wireless phone service,” Mr. Garcia said.
“We continue to be pleased with Movida’s progress and gratified at the enthusiastic response of Hispanic consumers in our launch markets,” Mr. Garcia added. “Thanks to the support of Wal-Mart the Movida brand is spreading rapidly across the nation,” he said.
Movida was launched at Wal-Mart stores in Phoenix and San Diego in mid-April and now serves Dallas, Houston, Austin, San Antonio, El Paso and other cities throughout the Rio Grande Valley in Texas.
