Moving beyond the Hispanic ‘Right Spend’ Argument.
October 7, 2011
If there is a concept older than the abuelita in the Spanish language TV spot it’s the argument that marketers are not investing enough in U.S. Hispanic advertising and media – that they haven’t reached the mythical “right spend” figure. Right spend is usually defined as the percentage of a marketers advertising and marketing budget devoted to reaching U.S. Hispanics. Most of the research and discussion around the right spend issue has been spearheaded by the Association of Hispanic Advertising Agencies (AHAA), who started publishing annual reports on the right spend in 2002.
by Jose Villa / Sensis Agency
To read more CLICK on links below:
HispanicCMO.com:
http://www.HispanicCMO.com
HispanicPRpro.com:
http://www.HispanicPRpro.com
HispanicAccountPlanner.com:
http://www.HispanicAccountPlanner.com
