MPA releases Benchmark Social Media Study. [STUDY]
July 28, 2012
Social media use is rapidly transforming how magazines readers interact with and share magazine content.
This benchmark study was designed to explore the impact of social media on the magazine reading experience among traditional print and digital magazine readers (age 18-34) who are social media users.
It’s the third in a series of studies by MPA that explore how technology is impacting the magazine reading experience. Watch for our Smartphone study in September.
To download report CLICK on link below;
http://www.magazine.org/ASSETS/E49208DDC0C44A3FA555B13F82903BFA/SOCIAL-detail-findings.pdf>
