MPA Study: Dynamics of Changing Populations.
February 12, 2007
As the U.S. population continues to diversify, advertising and marketing professionals need all the more to understand the changing markets and major trends affecting their clients/customers, products and services. Magazine Publishers of America created the Market Profiles series to provide advertisers, agencies and MPA members with an in-depth look at demographic groups that are at the core of the United States’ changing populations.
The Market Profiles gather and synthesize the most recent findings from dozens of sources in order to help marketers communicate more effectively with these important consumer segments. The series includes profiles of the Hispanic/Latino, African-American, Asian- American and Teen markets.
To view new study CLICK on Link (Adobe Acrobat Reader required):
http://www.magazine.org/content/Files/MPAHispMktPro.pdf>
