MTV to launch interactive Telenovela ‘Pedro & Maria’.
March 13, 2010
Ben Silverman’s next generation multimedia studio, Electus, an operating business of IAC and MTV announced their plan to actively develop and produce the first-ever multicultural, interactive series built for the digital age for MTV. Emmy and Golden Globe-winning actress America Ferrera will executive produce the series with her production company, Take Fountain. Quiara Alegria Hudes, the author of the Tony award-winning Broadway musical “In the Heights,” will write the script and executive produce, and Ian Kleinert and Jarred Weisfeld of Objective Entertainment will co-executive produce. Procter & Gamble Productions has also signed on to produce and lend creative support to the innovative content and production initiative.
