MTV Networks forms digital fusion marketing unit.

MTV Networks announced the creation of Digital Fusion, a specialized unit focused on developing advertising and marketing solutions that incorporate original and customized creative content across the company’s digital portfolio. Operating within MTVN’s Digital Advertising group, Digital Fusion will leverage the company’s targeted websites, mobile properties and digital creative teams to more deeply connect advertisers with consumers. The new unit is led by Jason Witt, Senior Vice President and General Manager, Digital Fusion, who will report to Nada Stirratt, Executive Vice President, Digital Advertising, MTVN.

“Our marketing partners want solutions that take full advantage of our greatest strength — creating innovative and engaging content,” said Nada Stirratt, Executive Vice President, Digital Advertising. “Digital Fusion will empower marketers to further tap into our iconic brands, and access customized digital marketing solutions with the same ingenuity and inventiveness as our music, entertainment, comedy and pop culture content.”

Digital Fusion will work across the company’s digital portfolio to create entirely new digital ad products, from creative uses of existing inventory to original interactive experiences, including video content, online games, microsites and widgets. Drawing on the resources of MTVN’s Product Development, Ad Operations and Research teams, the new unit will develop solutions that incorporate unique consumer insights, as well as tools and features used for MTVN’s digital content. Digital Fusion will cover all of MTVN’s digital platforms, including the company’s expanding roster of highly targeted niche sites, its mobile offerings and its growing stable of virtual worlds.