MTV Networks LatAM Shines @ Promax & BDA.
June 15, 2004
MTV Networks Latin America was given world-wide recognition of its outstanding contributions to design and creativity by PROMAX & BDA at the recent awards ceremony in New York City, celebrating the best world-wide promotion, marketing and design campaigns from 2003.
In addition, MTV Latin America’s PROMAX Gold winning 35-second spot, KISS, from MTV’s Diez Años campaign took home a Bronze Lions award at the Cannes Lions 51st International Advertising Festival that took place June 20th through the 26th – the most important advertising festival in the world. MTV Latin America’s Bronze Lions win was for the Publication & Media category where no gold or silver winners were announced. The event is the only annual gathering of the world’s advertising, creative, direct marketing, interactive, media and marketing communities.
“Our awards reaffirms that MTV Networks Latin America has an outstanding creative team with the ability to always go a step beyond the expected,” said Charlie Singer, Executive Vice President, Programming, Creative and Strategic Marketing for MTV Networks Latin America. “We clearly have mind-blowing Latin American creatives whose work is as good as creative geniuses from anywhere else in the world.”
MTV Networks Latin America has been acknowledged by the industry with numerous accolades throughout its ten-year history. The breakdown of this year’s PROMAX & BDA Awards for MTV Latin America are as follows:
Promax World Winners
” MTV Latin America
Comedy Program Promotion
Gold
Crank Yankers
” MTV Latin America
Program Campaign
Gold
MTV 10 Años-Campaign
” Nickelodeon Latin America
Daypart Packaging Promotion
Gold
Nick Cine Packaging
” Nickelodeon Latin America
Promotional Animation
Silver
Mi Chico
” Nickelodeon Latin America
Promotional Animation Campaign
Silver
Image Campaign 2003
BDA World Winners
” MTV Latin America
Bumper
Gold
Videologia
” MTV Latin America
Art Direction y Design Image Promo
Gold
Art Noveau
” MTV Latin America
Art Direction y Design: Topical Promo
Silver
Nueva Musica
” MTV Latin America
On Air Commercial Advertisement
Silver
Ringtones
” MTV Latin America
Interstitial
Bronze
Exquisite Corpse
” Nickelodeon Latin America
Open
Silver
Nick Mix Open
” Nickelodeon Latin America
Bumpers
Silver
Nick Bumpers 2003
” Nickelodeon Latin America
Art Direction y Design Image Promo
Bronze
Nick Mix