MTV Tr3´s enjoying advertiser success.

National advertisers across multiple product and service categories have selected MTV Tr3´s, the new bilingual channel from MTV, to reach the increasingly influential Latino youth market segment, it was announced by Lucia Ballas-Traynor, senior vice president and general manager of MTV Tr3´s and Dan Lovinger, senior vice president, MTV 360 Ad Sales. The charter advertisers, including Toyota, Procter & Gamble, T-Mobile, Masterfoods, Wal-Mart, General Mills, L’Oreal, Volkswagen, and the U.S. Army, have signed agreements with MTV Tr3´s for advertising and multi-platform marketing partnerships through 2007.

“The advertiser and agency communities have recognized that our ability to couple MTV’s legacy and heritage in consumer youth markets with a unique expertise in the Latino youth market provides for an unparallel and deeply emotional connection to the most exciting consumer group today, young Latinos,” said Ballas-Traynor. “Our ongoing dialogue with our audience will ensure that MTV Tr3´s advertisers will always have first access to the pulse of Latino youth across the country.”

The MTV Tr3´s sales team is led by Harry Neuhaus who recently joined the channel from Animus Consulting and Entertainment Group where he was Managing Partner and involved in advisory work on innovative growth strategies and their implementation in Hispanic and Latin American media.