MTV Tr3´s to launch on WMBQ-TV in New York.
July 21, 2007
Equity Media Holdings Corporation announced that it will launch an MTV Tr3´s affiliate on its newly-acquired New York station, WMBQ. The new affiliate will be available over-the-air on channel 46 beginning in October.
“We are pleased to announce this strategic affiliation with MTV Tr3´s to bring the network’s bilingual programming to New York’s rich mix of Hispanic cultures,” said Thomas M. Arnost, President and CEO of Equity Broadcast Station Group. “We feel MTV Tr3´s programming fills a void and will serve as an effective complement to the successful, traditional Spanish-language programming currently available in the highly-diversified New York Hispanic market.”
“We are thrilled to partner with Equity Media Holdings to extend the reach of MTV Tr3´s programming in such a critically important market,” added Lucia Ballas-Traynor, Senior Vice President and General Manager, MTV Tr3´s.
