MTV TR3S turns up the volume of Regional Mexican music.

MTV Tr3s is turning up the volume on a much-loved genre of Latino music, Regional Mexican, with the development of three exclusive programs, including the networks’ first original “Cribs” with Banda superstar and Fonovisa recording artist Jenni Rivera from her estate in Corona, California. Jenni will give the MTV Tr3s audience exclusive access to her home, family and life. The show will also feature a top 10 countdown of Latino cribs with artists such as Carlos Mencia, Paulina Rubio and Wilmer Valderrama. “Top 10 Latino Cribs” countdown hosted by Jenni airs on Saturday, November 22nd at 2 PM and 9 PM

“Regional Mexican music has proven to be equally popular among first-generation young Mexicans and second- and third-generation Mexican-Americans who may speak little Spanish but still feel strongly connected to their parents’ music,” explains Jesus Lara, Senior Vice President, Music and Talent for MTV Tr3´s and MTV/VH1 Latin America. According to the Recording Industry Association of America, the genre accounts for more than 50 percent of all Latin music shipments in the U.S.

“Like the MTV Tr3s audience, fans of Regional Mexican music are young and passionate. Deepening our offering of Regional Mexican music is a direct response to what our viewers are asking for, ” says Lily Neumeyer, Vice President of Programming and Production, MTV Tr3s. MTV Tr3s has been airing music videos from this genre from artists such as Los Horoscopos de Durango, Los Temerarios, Los Dareyes de la Sierra in the music block “Mix Mex” and has featured guest appearances in several shows by Tigres del Norte and Alejandro Fernandez.