MTV Video Music Awards Latin America Winners.

Hip Hop and Latin music fused MTV style at the 3rd Annual MTV Video Music Awards Latin America (VMALA), which was broadcast from the Jackie Gleason Theater in Miami Beach to MTV Latin America, MTV2 and MTV Español in the United States and MTV Puerto Rico. Mexican Julieta Venegas dominated, collecting three awards including “Artist of the Year”. Mexico’s Café Tacvba and the US Maroon 5 garnered two ‘tongue topped’ awards each, with one of Café Tacvba’s win being for “Video of the Year”. Black Eyed Peas walked away with the show’s newest and first ever “Best International Hip Hop/R&B Award”.

The show started with U2’s Bono welcoming the audience in Spanish. Immediately after, Latin superstar and host Paulina Rubio, set the show’s over-the-top tone early as she made her entrance in a custom designed Roberto Cavalli superhero inspired ensemble on a fifteen foot tongued chariot crafted to resemble the VMALA award statuette, carried by four chiselled male escorts. Ms. Rubio’s multiple wardrobe changes throughout the night featured designs from Dolce & Gabbana, Valentino, Fornarina, Blue Marine and Missoni, among others.

Diego Torres, La Ley, Julieta Venegas and Black Eyed Peas delivered the night’s opening performance with a dynamic infusion of hip hop hits Spanish-language covers featuring Usher’s “Yeah”, Outkast’s “Hey Ya!” and Black Eyed Peas “Oh Mama”. Black Eyed Peas themselves topped the performance with their single “Let’s get it started”.

The Mexican rap-metal band Molotov debuted their new single “Amateur” which is a remake of the early 80’s Falco hit, “Rock Me Amadeus”, while Julieta Venegas and Cartel De Santa joined to sing Julieta’s “Lento”; and Paulina Rubio, Pitbull and DJ Toy performed “Tequila”. Additional performances appealing to Anglo and Latin American music devotees alike included Lenny Kravitz, The Rasmus, Tiziano Ferro, Juanes, Alex Ubago and Beastie Boys bringing down the house with “Ch-check it out” and “Sabotage” to close the night.

The winners of the MTV Video Music Awards Latin America 2004 are:

Artist of the Year: Julieta Venegas

Video of the Year: Café Tacvba

Best Solo Act: Julieta Venegas

Best Group or Duo: La Oreja de Van Gogh

Best Pop Artist: Alejandro Sanz

Best Rock Artist: La Ley

Best Alternative Act: Café Tacvba

Best Rock Artist – International: Maroon 5

Best New Artist – Argentina: Airbag

Best Artist – Central: TK

Best Pop Act – International: Avril Lavigne

Best New Artist – International: Maroon 5

Best International Hip Hop/R&B Artist: Black Eyed Peas

Best Artist – Mexico: Julieta Venegas

Best New Artist – Mexico: Belinda

Best Artist – Argentina: Diego Torres

Best New Artist – Central: Cementerio Club

Best Independent Act: Capri

The VMALA will air on MTV U.S. on Saturday, October 30th at 11:00 p.m. PT/ET and the show will also be made available to MTV’s 44 channels around the world throughout November.