Multicultural & Grassroots Marketing Can Bring Competitive Edge.

Major U.S. Brands like Washington Mutual, Allstate, McDonald’s Corporation, Blue Cross of California, American Family Insurance, Gateway, Jaguar, Verizon and Yahoo en Espanol will be featured speakers at the upcoming “Successful Grassroots Marketing Conference” forum, held April 26-27 in Los Angeles. Strategic Research Institute, organizer of this event, has a track record of over 50 successful multicultural marketing conferences aimed at helping brand marketers keep up with the surge in the buying power of African Americans, Asian Americans, Latinos and other ethnic populations. Rupa Ranganathan, Ethnic Strategist and producer of this series, remarks, “The conference has been scheduled just after the ‘McDonald’s Fiesta Broadway’ taking place also in L.A. on Sunday April 25th to give attendees and speakers access to the country’s leading ‘Latino Event and Experiential’ marketing forum produced by All Access Entertainment.”

Program Highlights:

— Keynotes from pioneers like Jose I. Lozano, Vice Chairman & Executive Vice President, of impreMedia and J. Melvin Muse, Chairman and CEO, of Muse Cordero Chen & Partners

— Featured Panel consisting of Allstate’s total multicultural marketing team on “Gaining Critical Mass by Driving Ethnic Consumers To Sales Channels.”

— Hear from KSCITV on the value of doing a grassroots Chinese New Year festival and American Family Insurance on developing an integrated campaign to build relationships with the African American Market.

— A panel discussion featuring LATV, Blue Cross of California, Yahoo en Espanol, and Gateway who will share creative new ways of forging strategic partnerships with other brands wooing the same multicultural consumers.

— Washington Mutual and Verizon will reveal important case studies that will help you to reevaluate and build strategic multicultural campaigns.

— Strategic consumer insights from New American Dimensions, GlobalWorks Group, InterTrend, and Captura Group who will unveil important developments in the areas of youth and urban marketing, Asian markets, online marketing, and the use of syndicated TV for reaching urban segments.

For more information at http://www.srinstitute.com/CM407