The Multicultural Marketing Equation: Implications for Online Marketing by Dr. Korzenny.

On Wednesday, November 15, 2006 at 1:00pm EST, Dr. Felipe Korzenny, Director of the Center for Hispanic Marketing Communication at Florida State University and renowned Hispanic marketer and educator, will present in a webinar the findings from his latest research study, “The Multicultural Marketing Equation”, and discuss the implications for Hispanic online marketing. Dr. Korzenny will be joined by experts from Idiom Technologies (www.idiominc.com) and Captura Group (www.capturagroup.com) to provide insights on the exploding US Hispanic online market, which covers over 16.5 million individuals nationwide. The webinar will address the complexities of reaching the large and increasingly lucrative Hispanic online marketing segment, including:

• The decision to target cultural commonalities or differences • Choosing the right language mix
• Achieving cultural relevance
• Managing US Hispanic online technical considerations
• Prevalence of online activities
• Shopping influence sources
• Interpersonal Network composition
• Monthly expenditure allocations

To register for this free webinar, please visit: http://www.capturagroup.com/hispanic-online-webinar.html

Webinar Details:
Date: Wednesday, November 15, 2006
Time: 1:00 pm EST
Speakers: Dr. Felipe Korzenny, Center for Hispanic Marketing Communication; Dave Rosenlund, Idiom Technologies; Lee Vann, Captura Group
Cost: Free