Multicultural Pharmaceutical Marketing & PR @ Princeton On March 18-19,2003.

Strategic Research Institute will be hosting the 4th Annual Multicultural Pharmaceutical Marketing, Media and PR conference in Princeton, NJ on March 18-19 2003. Diabetes, Hypertension, HIV-AIDs will be some of the important issues discussed at the meeting and how pharmaceutical firms can apply proven techniques to strengthen relationships with diverse consumers, patients and physician groups. An array of proven multicultural experts will share their expertise on new trends and lifestyle data in.

The high incidence of diabetes and cardiovascular diseases among various ethnic population g

State-of The Industry Keynote Speeches by:

Sarah H. Harrison, Vice President, Customer Strategy Integration, Public Affairs, AstraZeneca and Healthcare Business Woman of the Year for 2002

S “Jay” Jayshankar, M.D., Director, Diabetes Initiative Among Asian Americans, And Immediate Past President of the Association of Physicians of Asian Indian Origin

Silvia Jimenez, M.D., Syndicated Columnist- Women’s Health

Byron E. Lewis, Chairman and CEO, UniWold Group Inc.

Conference Co-Chairs are Linda J. Mullens, Director Medical Marketing, GlaxoSmithKline and Raul Garza , Managing Partner at Hill & Knowlton.

Speakers from Merrill Lynch, Pepsi, and BlueCross BlueShield of Florida will also share insights on lessons learned in their categories and how this can be of value to drug marketers. Wilson Health Information will reveal an ethnic marketing report highlighting pharmacy usage patterns among ethnic communities. New additions to this year’s agenda includes a discussion on the East European market and the Gay and Lesbian market segments.

To register, visit:

http://www.srinstitute.com/cm396