Multicultural Spend on Entertainment.
December 3, 2011
With our national online data collected in 2011, students in the graduate Multicultural Marketing Communication course and I measured some key indicators of entertainment spending in the multicultural marketplace. We have known that Hispanics and other emerging minorities tend to watch more movies in theaters and also rent more to watch at home than non-Hispanic Whites . We have not known much about overall entertainment spending, videogame and music spending, however. Below I explore some of the trends available as reflected in our data.
By Felipe Korzenny, Ph.D.
Florida State University
To read more CLICK on link below;
HispanicCMO.com:
http://www.HispanicCMO.com
HispanicAccountPlanner.com:
http://www.HispanicAccountPlanner.com
