mun2 Cable Upfront.
March 17, 2013
Presenting a new programming line-up tailored for its influential young, Hispanic millenial audience, mun2 General Manager Diana Mogollon revealed a slate of original series featuring dynamic personalities, sports and music at its 2013/2014 cable upfront press conference in New York. The Hispanic cable network revealed it is producing over 200 hours of original programming, including three new original series: the Hispanic celebrity reality series Horoscopos centered on Regional Mexican music stars Horoscopos de Durango, and two stand-out docu-reality series – Viva Los Vargas featuring Champion Boxer Fernando Vargas and family, and the family business series Reinas de Realty. The network also announced it is now the exclusive Hispanic cable home to the Barclays Premier League this summer, announced two new music properties, Al Tiro con La Bronca and ¡mun2POP!, and is developing a series for Fandango Cine, Movie Crashers.
mun2 has already begun production on two returning series for 2013 – Larrymania, the network’s #1 original series in 2012 starring Latin music star Larry Hernandez, and DUB Latino, the popular Hispanic entertainment and car culture magazine series hosted by Gerardo Ortiz with Magda Angel.
“We have pioneered original programming that is a staple for the young, Hispanic adult audience,” said Mogollón. “We created the Hispanic celebrity reality genre with the defining series I Love Jenni and the network’s #1 series in 2012, Larrymania, and this year we will continue to expand upon it. In 2013 and 2014 we will develop series surrounding the most talked about Latino personalities – fascinating stories and lives, some you know and all you will want to know. We will bring their story to our audience, 360, across all multi-screen platforms, in the duality of language and culture that our audience looks to us for. From reality to celebrity, music to sports, news and red carpet events, we will bring the new picture and passions of Hispanic millenials to U.S. cable and beyond.”
Based in Los Angeles, mun2 produces bicultural, original series whose productions are centered in multiple cities in the U.S. The network will launch original productions centered in Southern California, Las Vegas, Chicago and Miami in 2013 and 2014. The network also acquires and premieres unique, scripted and unscripted series developed in Latin America for U.S. Hispanic audiences.
NEW SERIES
VIVA LOS VARGAS – Premieres 2014
Two-time world boxing champion Fernando Vargas is facing the greatest challenge of his life… RAISING A FAMILY. Shot in their home ground of Las Vegas, the one-hour, celebrity docu-reality series follows the Mexican-American champion from boxing’s center stage to his new life at the center of his family. Fernando and Martha, his outspoken wife of 15 years, are raising three dynamic sons and an adorable daughter in Las Vegas. “Ferocious” Vargas is finding that reinventing himself may be his biggest triumph and life might have been safer inside the ring.
REINAS DE REALTY – Premieres 2014
Two stylish and savvy Latinas are taking the Los Angeles Latino real estate market by storm and bringing their families along with them. This outrageous one-hour docu-reality series follows close friends and outspoken business partners Jackie Mateos and Liz Perez, as they handle family, success, and contractors. With their husbands as employees and their children in tow, they have their hands full closing deals and making deadlines. These multi-tasking moms with multi-million dollar ambitions are building their business while fulfilling the dreams of new home buyers in the epicenter of the Southern California Latino housing market.
HOROSCOPOS – Premieres 2014
Chicago-based sisters Vicky and Marisol Terrazas have earned the love of countless fans as lead singers of Mexican Regional hit makers Horoscopos de Durango. They’ve grown up onstage, living the life of music icons, along with the drama of the gossip headlines that come with it. This hour long docu-reality series will capture every twist and turn, whether its living the single life under the roof of their manager father (Vicky), raising a young daughter on her own (Marisol) or balancing celebrity life and independent ambitions (both sisters!), the experience promises to be funny, emotional and always surprising.
MUSIC
AL TIRO CON LA BRONCA – Premieres April 2013
New mun2 personality La Bronca adds her vivid commentary to topics ranging from love, fashion, conquering the opposite sex, & “how to’s” in the weekly show. She holds her Mexican traditions close while breaking the mold of what it means to be an independent Latina in the U.S.A. Naughty but nice, La Bronca brings her vida to mun2.
¡mun2POP! – Premieres Summer, 2013
Join Guad and Emeraude in this one-hour, weekly original music show that takes center stage on the trends in celebrity, music, movies and television. Everything that pops for the young, authentic Latino in one place. Taking dynamic approach to entertainment, where celebrities shape the content, ¡mun2Pop! will showcase only lo Nuevo in music, movies and television.
SPECIAL EVENTS
PREMIOS BILLBOARD DE LA MUSICA LATINA – Premieres April 27th 2013
mun2 presents Premios Billboard from Miami, Florida in this one-part, three-hour special. Don Omar, Pitbull, Prince Royce, Mana, Romeo Santos, Shakira, and Wisin & Yandel, are among the top finalists competing in multiple categories, and Carlos Vives, Romeo Santos, Gerardo Ortiz, Marc Anthony, and Juan Luis Guerra are among the line-up of leading musical acts confirmed to perform.
SPORTS
BARCLAYS PREMIER LEAGUE – Premieres Summer 2013
The most watched futbol league in the world makes it to mun2 in this hosted, two-hour live soccer series exclusive to mun2 in Spanish. Viewers can watch Javier “Chicharito” Hernandez, Mexico’s most celebrated player make history with Manchester United, as well as the excitement and tradition of some of British soccer’s most storied teams.
MAS RUMBO MUNDIAL – Airs March 22, June 4, June 7, October 15, 2013
This half-hour live post-game show is hosted by the leading award-winning Deportes Telemundo team, Sammy Sadovnik and Andres Cantor with field report from Kaziro and participation from Karim Mendiburu (fan/color stories) and Jessi Losada. The show features extended highlights of the game, post-game reactions if made available by the teams, social media feedback from fans, analysis of the match, and a preview of what to expect next for both teams as a look ahead to qualifying.
RETURNING SERIES
LARRYMANIA – 2013
Larrymania is mun2’s most watched original series for 2012, having delivered triple-digit growth for the network and being the #1 program in its timeslot. Back for its second season, Larrymania will delve deeper into the life of twitter-trending, Regional Mexican music superstar Larry Hernandez, whose fan-base is over 2 million on social media. Season two will capture the music Icon’s tour – Larryvolucion 2013 (his biggest concert tour to date), as well as his jet-setting schedule across the U.S. and Mexico to juggling family life.
DUB LATINO – 2013
Back for a second season, DUB Latino is a weekly magazine series revealing the car culture passions and celebrity lifestyles of the hottest names in Latino entertainment. With such Latin music stars as Prince Royce, Gerardo Ortiz, Roberto Tapia, 3Ball Mty and Angel y Khriz featured in season one, season two will continue the high octane ride of slick cars, outstanding lifestyles and the hottest Latino figures in sports, music, film and TV.
MUSIC:
REVENTON – Airing Saturdays at 1pm EST on Telemundo and Sundays at 12pm EST on mun2, Reventon is the #1 Regional Mexican music countdown series showcasing the top music videos of the week, as well as the artists, the music trends, and the culture that move the genre. Yarel Ramos and La Bronca lead this exciting one-hour weekly music series featuring special live performances and the best interviews with big and breaking artists. It is the pulse of the Mexican American experience.