mun2 drives young voters to vote.

mun2 announced online and on-air components for its multi-platform voter registration campaign, “VOTE 4 UR Future”. Focused on empowering its Latino audience, aged 18-34, to register, and go out to vote in the upcoming presidential elections, the network’s dual screen initiatives drive viewers to holamun2.com/vote for easy online registration tools, election-related stories and original content.  The media-driven efforts are part of parent network Telemundo’s national non-partisan Hispanic voter registration campaign, “Vota Por Tu Futuro.” 

“Through this joint company-wide effort, Telemundo and mun2 are able to provide our audiences with the information and resources they need to become a vital part of the political process,” said Jacqueline Hernández, Chief Operating Officer, Telemundo Networks. “By featuring celebrity voices and informative content, we hope to continue to empower and mobilize this important demographic to the voting polls during these upcoming presidential elections.”

“Being a leading network in the bilingual space, we are aware of the significant impact young Latinos have in the upcoming presidential elections,” added Alex Pels, General Manager of mun2.  “Through our thoughtful, youth-driven electoral coverage, and our innovative PSA’s, we hope to empower this demographic, mobilize them to register to vote, and help make their voices heard by voting.”
In support of the campaign, mun2 and Telemundo have partnered with political advocacy organizations Rock the Vote, US Hispanic Leadership Institute (USHLI), and League of United Latin American Citizens (LULAC).

The network will run a series of PSAs which will feature top Latino celebrities that resonate with its audience including Jessica Alba, Daddy Yankee, Paul Rodriguez Jr and Dania Ramirez. mun2 Creative Director of On Air Promos and acclaimed filmmaker Ricardo de Montreuil joins the voter collaborative effort by directing the call-to-action spots.  The spots, which encourage viewers to vote, begin airing September 5th.

On Saturday September 20th at 6pm ET/PT, mun2 will debut the one-hour election news special “VOTE 4 UR Future 2008” where mun2 hosts Yarel Ramos and Renato Lopez bring thoughtful coverage of the current, pressing issues relevant to Latinos including immigration, education, the war, and the environment. “VOTE 4 UR Future 2008” which will also feature on-site coverage from the Democratic and Republican conventions, will direct viewers to holamun2.com/vote for access to voter registration.