The mun2 Look partners with Henessy and Maybelline.

mun2 has partnered with advertisers Maybelline New York and Hennessy to present “The mun2 Look” VIP industry events in key markets New York City, NY and Miami FL, respectively. The partnerships with advertisers come as part of a multi-platform launch campaign around the highly-anticipated premiere of, “The mun2 Look,” the first ever lifestyle fashion show for uniquely American Latinos in the US. The mun2 Look premieres Saturday January 23rd at 3pmET/PT, only on mun2.

“’The mun2 Look’ represents an evolution in programming for mun2,” says Joe Bernard, VP Sales for mun2. “We are excited to have a leading beauty brand like Maybelline New York partner with us in celebrating the style of our YLA viewer.”

Maybelline New York joins as sponsor for “The mun2 Look” industry event scheduled for Wednesday January 20th at 1-Oak in New York City, where Telemundo Chief Operating Officer, Jacqueline Hernandez will unveil the first episode of the fashion project to advertisers, executives and celebrity guests. The leading cosmetic brand also comes on board as full sponsor of “The mun2 Look” with organic product integrations throughout the half-hour show.

Hennessy has partnered with the network as sponsor for “The mun2 Look” Launch Party at Bar 721 in Miami Beach scheduled for Friday January 22nd, the night prior to the premiere of the fashion magazine-style project. The VIP event is part of a weekend-long promotional stunt for The mun2 Look premiere, which will also kick-off the opening of The mun2 Look Pop-Up Store, styled by Surropa. Surropa.com, a retailer known for its unique and cultural t-shirts, will debut a mun2 limited edition t-shirt during the Miami Launch Party. The Pop-Up Store will feature mun2 talent meet & greets and a live DJ spinning while open to consumers.

Premiering on Saturday January 23rd at 3pmET/PT, “The mun2 Look” takes a look at the raw, edgy trends inspired by the unique U.S. Latino lifestyle and influencing today’s runways. Co-created, executive produced and hosted by actress Paula Garces and featuring renowned stylist Jorge Ramon, the half hour show celebrates fashion trends as the mun2 audience creates them and features celebrity interviews, head to toe makeovers and gives viewers the latest and hottest fashion tips.